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The views expressed are those of the author and not necessarily that of AllAboutCountry.com
July 25, 2010
Music And Community Make A Great Connection
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Country Music Radio does the best job putting artists in front of their audiences. The KSKS-97.3 Kiss Country Five Dollar Concert Series here in Fresno is amazing. Three groups, one established new face and a couple of up and coming artists in a local park.
Something is missing regarding a connection between the live music and the audience. A community connection. The concert or event should have a sense of purpose. To benefit a local community organization. This makes a serious connection between the 18-34F and the artist/station.
In the recent Alan Burns material, COMMUNITY is the missing link for females who are P-1's of CHR and AC radio. There has to be some dribble to Country Music Radio.
Alan says we need to concentrate on Fun and Community and worry less about PPM mechanics. Applause light goes on.
Fun and Community should be a concert series to benefit the charitable organizations with a carnival and fun atmosphere.
Watch your local news and read the local paper. There are always organizations, especially in this economy that would love to have a concert series to raise funds and awareness of their needs. Social media becomes a viable marketing tool to spread the word on both the organizations, station and talent's pages. Cross promote with the organization and local television and print.
All of sudden, Fun and Community explode in your face. This becomes less of a music oriented stroke and small listener participation and screams louder that your Country Music Radio station is concerned with every thing that concerns your community...
More than a liner or promo.
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