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Below is a listing of current and past surveys.
Do you think the Arbitron People Meter will be good or bad for Country radio?
Good: 53%
Bad: 47%
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How important are contests today for ratings?
Not Important: 69%
Somewhat Important: 19%
Very Important: 12%
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What is the status of today’s Country music?
Awful : 42%
Good: 22%
Fair: 19%
Great: 9%
Poor: 7%
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Most stations stop 2 or 3 times per hour. What is your maximum hourly commercial load?
12: 27%
4: 23%
14: 14%
16: 9%
20: 9%
18: 6%
10: 5%
6: 5%
8: 3%
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Outside of morning drive, how many times do you stop for commercials per hour?
3: 56%
2: 29%
4: 7%
1: 5%
8: 2%
5: 0%
6: 0%
7: 0%
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Who do you feel controls the music being released?
Labels: 79%
Stations: 14%
Producers: 3%
Others: 2%
Public: 1%
Artists: 1%
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How important is personality to radio today?
Very Important: 85%
Somewhat Important: 11%
Not Important: 4%
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Do “Listener Appreciation” shows help get ratings for stations?
Yes: 57%
No: 30%
Maybe: 13%
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What can be improved on to help Country Radio?
Music: 41%
Localizing: 33%
Jox: 12%
Promotions: 6%
Other: 4%
Spots: 3%
News: 1%
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What is the biggest threat to Country Radio?
Complacency: 54%
Satellite: 20%
Other : 15%
Internet: 6%
Competitor: 5%
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How often do you add a song by Gut Feel?
Sometimes: 43%
Often: 42%
Rarely: 10%
Never: 5%
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On average, how many songs do you add per week?
2: 42%
3: 24%
1: 19%
5: 8%
4: 6%
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Are you relying on more of the new acts to help your station?
No: 53%
Yes: 47%
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When will Country touring be strong again?
2003: 42%
2002: 39%
2004: 19%
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Are consumers ready to pay to download music?
No: 65%
Yes: 19%
Maybe: 15%
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Can the new R&R & Music Row Charts both survive?
Yes: 63%
No: 29%
Maybe: 8%
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Are Country stations afraid to try something different?
Yes: 79%
No: 13%
Maybe: 7%
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Is it time for Country to begin more programming to the younger part of the demo?
No: 55%
Yes: 36%
Maybe: 8%
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Does Country need a chart similar to the Gavin G2?
Yes: 72%
No: 23%
Maybe: 5%
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How would you rate this years CRS?
Good: 32%
Fair: 30%
Fabulous: 29%
Poor: 10%
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What do you think of the new crop of Country artists being introduced in 2002?
Like Somewhat: 46%
Like A Lot: 35%
Dislike : 19%
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Does the "National" contest work for you in your market?"
No: 66%
Yes: 34%
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How many shifts are now Voice-Tracked at your station?
none: 32%
2: 28%
1: 16%
All: 8%
3: 8%
4: 8%
5: 1%
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Have the ratings changed since you initiated Voice Tracking
declined: 58%
no change: 29%
improved: 13%
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Is your station doing live streaming via your web site?
No: 72%
Yes: 28%
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Will the People Meter force stations to increase the rotation of current music?
No: 56%
Yes: 22%
Maybe: 22%
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How many people will be attending CRS from your station?
1: 35%
none: 28%
2: 13%
3: 11%
5: 7%
4: 6%
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Will voice tracking be a bigger part of your station this year?
No: 48%
Yes: 45%
Maybe: 6%
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Will the Opry leave its long time Nashville home WSM AM?
Yes: 51%
No: 35%
Maybe : 15%
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How many regular Countdown shows do you run weekly?
1: 56%
2: 28%
None: 7%
3: 6%
More: 4%
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How many shifts will be voice-tracked Christmas week?
None: 44%
All: 16%
4: 12%
3: 9%
1: 7%
2: 7%
5: 4%
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Is Cross Plugging other stations in your cluster a good or bad thing?
Bad: 70%
Good: 30%
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Which music monitoring system do you rely on the most?
Mediabase 24/7: 67%
BDS Radio: 17%
other: 9%
none: 7%
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How many Christmas songs are you currently playing per hour?
1: 55%
none: 17%
2: 13%
more: 7%
3: 5%
4: 4%
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How much will the return of Garth help your radio station?
A Little: 44%
Not At All: 35%
A Lot: 21%
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What minimum percentage of current airplay should a reporting station have to maintain?
50: 20%
40: 18%
60: 16%
30: 14%
35: 10%
25: 9%
20: 8%
45: 3%
55: 1%
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Is it time forCountry radio to increase the spins of all current categories?
No: 55%
Yes: 39%
Maybe: 6%
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Should Country Radio look for more new music to play?
Yes: 68%
No: 23%
Maybe: 9%
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If the war continues for one or two years, what will happen to your current playlist?
Same: 64%
No change : 12%
longer: 10%
Shorter: 10%
Short: 3%
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In a 24-hour period, how many patriotic songs are you scheduling?
1-5: 47%
6-10: 29%
11-15: 16%
21-24: 5%
16-20: 3%
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With US attacks starting, do you plan on running hourly news updates?
Yes: 71%
No: 29%
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Should America Get Back In The Air To Help Our Economy Get Moving Again?
Yes: 91%
Maybe: 7%
No: 3%
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Is Americana ready to become a full time 24/7 format?
No: 40%
Yes: 40%
Maybe: 20%
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Should the USA use non-conventional weapons against terrorists and states that harbor them?
Yes: 52%
No: 29%
Maybe: 17%
Never: 2%
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XM satellite debuts this week. What type of impact will it have on terrestrial radio?
Little: 29%
Some: 21%
Huge: 20%
Big: 15%
None: 15%
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Is It Time For Country Radio To Increase The Number Of Currents Played Per Hour?
No: 47%
Yes: 45%
Maybe: 8%
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Did You Play Any Tracks From Platinum Selling “Oh Brother” CD In Regular Rotation?
No: 74%
Yes: 26%
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Some people said at CRS NE that Country Radio programming has become AC wallpaper.
Agree: 51%
Disagree: 49%
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R&R is now ranking the songs by total spins. Is this a good thing for Country Radio?
Yes: 61%
No: 39%
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How many Currents are on your playlist?
35: 30%
30: 22%
40: 13%
More: 13%
15: 9%
25: 8%
20: 7%
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When''s the last time you did a mass music test?
Never: 43%
6 Months: 26%
3Yrs: 14%
1 Yr: 14%
2 Yrs: 3%
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How often do you update your station sweepers?
Monthly: 56%
Quarterly: 31%
Weekly: 13%
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What type of Countdown show(s) does your station run weekly?
Syndicated only: 70%
Both: 23%
Station produced: 7%
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Which music monitoring service do you use more often?
Mediabase 24/7: 50%
BDS Radio: 34%
Other: 16%
None: 0%
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Do you feel that charitable community events benefit your station?
Yes: 89%
No: 5%
Not Sure : 5%
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Do you add singles that are climbing the charts even when you do not feel they fit?
No: 64%
Yes: 36%
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How many remote broadcasts does your station do on weekends?
Two: 47%
One: 16%
Three: 15%
Four: 9%
None : 8%
Five: 4%
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Are your listeners excited about this years Fan Fair?
No: 81%
Yes: 19%
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In the Spring book, how do you feel Country will perform?
Hotter: 38%
Same: 33%
Cooler: 25%
Don’t Know: 5%
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Would you play an AC song like Breathless by The Coors on your Country station?
No: 78%
Yes: 12%
Maybe : 11%
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How many commercial UNITS is your station running an hour?
12: 26%
14: 24%
16: 14%
20: 14%
18: 11%
10: 6%
8: 5%
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How often does your station buy a new jingle package?
Never: 43%
Every TwoYears: 19%
Three Years: 16%
Four Years: 12%
Yearly: 10%
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What do you think of the new CMA slogan – Country! Admit it. You Love it?
I Hate It: 59%
I Love it: 21%
No Opinion: 20%
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How would you describe the programming heard on most Country Radio stations today?
Fair: 25%
Good: 22%
Poor: 21%
Awful: 20%
Improving: 10%
Great: 2%
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How would you describe the music you are getting from the Labels?
Good: 37%
Poor: 26%
Better: 24%
Great: 8%
Awful: 6%
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Which system do you use to schedule your music?
Selector: 42%
Music Master: 22%
Powergold: 18%
Other: 8%
By hand: 7%
None: 3%
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Do you ever schedule two songs by the same artist within the same hour?
Yes: 60%
No: 40%
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Do you listen to stations on the Internet?
Sometimes: 62%
Never: 24%
Daily: 7%
Weekly: 6%
Monthly: 2%
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What are the reasons you went to CRS?
Networking.Parties: 43%
Sessions: 32%
Music: 15%
Other: 9%
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If Country music gets people back to the dance floor will that help Country radio?
Yes: 67%
Maybe: 22%
No: 11%
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What’s the minimum percentage of current hit music a reporting station should be playing?
30: 24%
40: 24%
50: 17%
60: 10%
100: 7%
70: 6%
80: 5%
20: 5%
90: 1%
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Would you add a song by a brand new act that you do not like, to get a flyaway to big name act?
No: 75%
Yes: 16%
Maybe: 9%
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Some stations have increased top current spins from 35 to 50 plus. How many spins should they get?
35: 37%
45: 30%
55: 19%
25: 11%
65: 4%
75: 0%
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Would you add a song you did not like in exchange for a flyaway or other promotion?
No: 81%
Yes: 19%
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How many dayparts are being Voice Tracked at your station?
None: 45%
1: 19%
2: 17%
3: 12%
4: 3%
All: 3%
5: 1%
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Is Cross Promoting A Clusters Sister Station A Good Thing?
No: 59%
Yes: 35%
Dont Know: 7%
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Does your PD respect his or her consultant?
Yes: 62%
No: 38%
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Who Will Win The Super Bowl?
Baltimore Ravens: 42%
NY Giants: 42%
Do Not Know: 16%
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Who decides what songs get added to the playlist?
PD: 50%
MD: 24%
Consultant: 19%
Other : 7%
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What music category is most important to the Country format?
Current: 48%
Gold : 30%
Recurrent: 22%
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What best describes the current state of Country music?
Fair: 35%
Good: 34%
Worse: 11%
Poor: 8%
Better: 7%
Best: 6%
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How will Country radio fair in 2001?
Good: 37%
Fair: 33%
Great: 22%
Poor: 8%
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Are you or your station doing a year-end music Countdown?
Yes: 51%
No: 49%
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What best describes your criteria for selecting the gold you play?
Local Testing: 38%
Gut Feel: 31%
National Testing: 28%
Chart: 3%
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How many times an hour does your station run a produced Sweeper?
Four: 35%
Three: 19%
More: 13%
Five: 6%
Seven: 6%
Six: 6%
Eight: 3%
None: 3%
One: 3%
Two: 3%
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Is spinning your Top 5 Songs at 60 plus spins a week good for Country radio?
No: 67%
Yes: 21%
Maybe: 12%
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Does your station factor requests into their rotations?
Yes: 55%
No: 45%
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When does your station put Christmas music into rotation?
Thanksgiving: 60%
Nov 27: 19%
Dec 4: 10%
Dec 11: 7%
Dec 18: 5%
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How often does your station’s program consultant visit?
Other: 44%
Yearly: 36%
Quarterly: 16%
Every Other Month: 4%
Monthly: 0%
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Does your boss treat you fairly?
Yes: 60%
No: 26%
Not Sure: 14%
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Do you think listeners want to hear the original version of a a hit rather than a remix version?
Yes: 79%
No: 21%
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Is it a disservice to the listener to run National Contests that are perceived to be Local?
Yes: 71%
Maybe: 15%
No: 14%
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How many times does a listener want to hear their favorite current song per day?
4: 21%
3: 18%
6: 15%
5: 13%
2: 13%
11: 8%
7: 8%
8: 3%
10: 3%
9: 0%
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Should every single released to radio be made available for consumers to buy?
No: 51%
Yes: 49%
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Does Country need more reaction songs like, Goodbye Earl, The Little Girl, etc.?
Yes: 70%
No: 30%
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Who Is A Better Candidate For Radio?
Bush: 53%
Gore: 47%
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Country Artists take 20 percent of the AC chart. Are we losing our identity?
Yes: 61%
No: 22%
Maybe: 17%
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Does Your Station Use Phones Outside Of Morning Drive?
Yes: 93%
No: 7%
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How Often Should Jox Be Air-Checked?
Weekly: 67%
BiMonthly: 19%
Daily: 7%
Monthly: 7%
Other: 0%
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How Many Weekly Spins Should "New Music" Ads Get ?
15: 40%
20: 23%
10: 19%
25: 13%
5: 5%
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Should Stations Increase Weekly Spins On Currents?
NO: 68%
YES: 32%
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Do Country artists crossing to pop bother you?
no: 63%
yes: 33%
not sure: 4%
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How Often Should Current Powers Turn Over?
4hrs: 54%
3hrs: 25%
5hrs: 17%
Longer: 2%
2hrs: 2%
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Should KZLA Stay Country?
Yes: 81%
No: 14%
Maybe: 5%
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Are younger demos important for the growth of the Country format?
Yes: 86%
No: 8%
Maybe: 7%
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Will Satellite radio hurt the country radio industry?
Yes: 54%
No: 34%
Maybe: 12%
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Is Country Music Too POP?
YES: 51%
NO: 49%
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