A Bit About Jeffrey Hedquist
Jeffrey Hedquist, President/Creative Director, Hedquist Productions, Inc.
Jeffrey Hedquist is known as "Advertising's Storyteller." He's a commercial creator who’s won more than 700 advertising awards for clients in 45 states.
Hedquist has given hundreds of seminars to broadcast groups and advertising clubs worldwide as well as to the national conventions of the RAB, AAF, RMB, The Conclave, Retail Advertising Conference and NAB. He is an in- demand consultant for broadcasters, advertising agencies and clients worldwide improving results by improving the effectiveness of commercials. He will be speaking at the 2015 CRS on Friday, February 27 at 10:50 a.m. He will be talking about imaging from both sides of the mic and how to best engage your audience and differentiate your station from the competition.
His voice is heard nationally on Radio & TV for Goodyear, Ford, American Heart Association, Sunbeam, Delta Airlines, Time-Life, Dutch Boy Paint, AFLAC, Target, NAPA and Boston Market as well as for hundreds of regional clients. He's also a producer of audio books (including 27 versions of Chicken Soup for the Soul) and original music for film, TV, radio, animation, and multi-image soundtracks from Hedquist Productions' digital studios.
Many of his techniques are demonstrated in his monthly articles published in dozens of trade publications, newsletters and blogs, as well as his teleseminars and webinars on copywriting for radio and TV.
He’s the author of 60-Second Copywriter, Top Ten Radio Writers’ Block Busters, How To Sell More On The Radio Using Stories, and is a major contributor to Valerie Geller’s book Beyond Powerful Radio.
He is a member of the Radio Advertising Bureau's Creative Council, the advisory board of the National Audio Theatre Festival and the Radio Mercury Awards as well as being one of its judges.
His resources for advertising, sales and production people - audio programs, workbooks, seminars, coaching, teleseminars and webinars help get results for clients, agencies and broadcasters throughout the world.
Contact him at http://www.hedquist.com , /pdqa , 641-472-6708
All About Country recently sat down with Jeffrey and his latest thoughts on how to create effective radio advertising.