A Bit About Loyd Ford
Loyd Ford, Americalist Direct Marketing
Rainmaker Pathway Consulting
Loyd Ford is a direct marketing, ratings, social media and digital revenue strategist who works with broadcasters, entertainment brands and media companies to create and build strong ratings and asset value. Loyd programmed very successful radio brands in markets of all sizes across the United States for many years. Loyd has also been involved with the creation and launch of local entertainment-based television shows in multiple U.S. TV markets, consulted on the development of an Apple app for the concert and entertainment industry and has a keen interest in digital and non-traditional revenue for radio.
Loyd believes radio should work on powerful local digital and social media connectivity for the purpose of serving businesses and listeners (consumers) and generating recurring additional revenue streams. While working for Americalist Direct Marketing, he has been on the leading edge in creating high-impact ratings gains for unique broadcast brands and Loyd has begun to work with local radio clusters to source affordable and appropriate software, strategy and best practices to develop significant local-direct recurring digital revenue as a partner with Rainmaker Pathway Consulting Works.
Loyd has worked with clients in all radio formats as well as working for television brands to increase ratings since 2003. Loyd has written for several major trade publications tied to the media business in the U.S. and enjoys working with clients on the human aspect of using social media, direct marketing and all forms of contact-based marketing to influence actual behavior.
All About Country recently sat down with Loyd to talk a bit about how best to navigate and play the social media game.