Election Coverage 2016
With the Presidential elections just a few months away it is important for you to firm up your plan for election night and morning after coverage. No matter how involved your coverage is going to be you need a solid plan. We also need to view this information as having a high level of interest with your audience, transcending its categorical boundaries. The more polarized the candidates are the higher the level of interest. Do not view this information as a tune-out, like your competitors will do.
The needs of your audience change during unusual circumstances. This is one of those times. No matter if it’s a 30 second update on your music station or a 30-minute update on your news-talk station, do it very well. Adjust your programming to accommodate the listener’s demand for details on a frequent basis.
This has been a the most emotionally charged election season in history which will be carried right over to your station. You need to be THE mobile connection point for your listeners.
Here are some recommendations for you.