Ticketmaster has launched SafeTix. They are calling it the next generation fo digital ticketing. It ties a unique, identifiable digital ticket to each fan's mobile phone through an encrypted barcode that refreshes every few seconds. The tickets include NFC technology that will allow fans to enter venues through a simple "tap and go."
These additions protect ticket from being screenshotted or photocopied adn sold multiple times by resellers. Legitimate transfers or reells to a mobile phone number or email is still possible. Every time a ticket is transferred or sold, a new digital lticket will be associated to the buyer's account and phone, allowing complete transparency about who has been issued tickets.
SafeTix also helps event owners have more control over tickets and they now can see who is coming to a live event, in addition to the original ticket purchaser. Communication tools will allow event owers to communicate with attendees, providing them with information about event-specific instructions or personalized food and beverage or merchandise offers while they are on site.
"Because a new ticket is issued every time there’s a transfer or sale, event owners have the ability to develop a unique relationship with each fan, leading to in-venue personalization and future communication while increasing their known fanbase,” said Justin Burleigh, Chief Product Officer of Ticketmaster, North America. “SafeTix will allow fans to arrive at a show or game with confidence that their tickets are always 100% authentic and will dramatically reduce the amount of ticket fraud event owners are dealing with on event day.”
SafeTix will be used across NFL stadiums for the 2019 season and for a variety of touring artists. In 2019 more than 350 venues are scheduled to come onboard.
Later this year, fans will be able to add contactless tickets to Apple Wallet so they can enter with their iPhone or Apple Watch.