The Country Music Association (CMA) is expanding its international reach by broadcasting the CMA Awards in Germany, Switzerland and Austria this November. The broadcast agreement is with RTL. RTL has also licensed the CMA's, CMA Fest and CMA Country Christmas television.
BMG CEO Harwig Masuch, a member of CMA's German Task Force, brokered the deal.
"Country music is one of the most dynamic genres in the world of music, and I am convinced there is a huge opportunity for country in Germany," says Masuch.
"With our ever-increasing demand for country music in Europe, we're excited for international viewers to have the opportunity to experience these shows that are so important to the country music community," said CMA CEO Sarah Trahern.