Zarling and Campbell Launch 615 Leverage + Strategy
Former Sony/Nashville EVP/Marketing and New Business John Zarling and 615 Leverage Owner Jackie Campbell have launched boutique marketing company 615 + Strategy. The new company will be a full-service extension to artist and label marketing teams. Zarling will be President/Chief Strategy Officer and Campbell will be Head of Business Development and Client Service.
Joining them are Project Director Cheyana Weekley and Project Manager Jordan Lipsey.
"As the industry adjusts to a new paradigm of music consumption, it is essential that focus on the larger career arc of an artist is not lost," says Zarling. Adds Campbell, "I could not be more thrilled to take this next step with (John) to expand and create a full-service marketing company to continue our mission to craft artist narratives through live events, partnerships and branded content."
Zarling left Sony/Nashville in January after two years. He also worked at Big Machine, Mercury, MCA and DreamWorks. Before beginning 615 Leverage in 2017 Campbell worked for six years at BMLG.