What does a songwriter, an author and TV/radio have in common? The story. They have all become fabulous storytellers and can make you feel sad, happy or thoughtful. The storytelling session at CRS 2019 examined all of that. Moderated by Corporate Country Brand strategist of Midwest Communications, Tom Baldrica the panel of singer/songwriter Lori McKenna ("Humble and Kind" by Tim McGraw, "Girl Crush by Little Big Town, "Cry Pretty" by Carrie Underwood and more) and Rob Simbeck, (Bob Kingsley's "Country Top 40" and "The Washington Post", "Country Weekly" and more). The group talked about the process of storytelling and the importance of making every word count. Be prepared, concise(sweat the edit to make it as quick and to the point as possible) and memorable.
Writer's block cannot stop you from creating. "The bills tie me to the chair," remarked . The story must have a beginning, a middle and end and all conflict must have resolution. McKenna talked about her process and the fact that she may have just a 3 1/2 minute song (maybe 12 lines) and the chorus frequently repeats. She frequently starts with the verse as opposed to the chorus. Both emphasized the importance of preparation and said that they read and listen to those who are great at telling stories.